Kelan Caccavella
Professor Bock
Media Journal Assignment #2
4/16/10
Thursday April 15, 2010 I kept a record of the advertisements from the media that I observed throughout the day. With each entry I wrote down where I saw it and what effect it had one me. With the list I made and the small descriptions of each entry I can analyze my findings on my media advertisement exposure. The first advertisement I heard was on the radio around 1:25 pm on the way to my 1:30 class. The radio ad dealt with promotions for bars around the reading and Allentown area. The radio ad had little effect on me because I am not familiar with the schools surrounding area. The next exposure to an advertisement from the media came at 5pm when I started to watch the Phillies game on Comcast sports network. The ads that came on around that time were ones such as Hotelwedding.com that particular ad had no effect on me because I am not thinking of getting married. Many Verizon and Xfinity ads came on and were talking about phone and cable services. Those ads catch my interest sort of because I have the Verizon network for my phone. During the baseball game behind home plate there were billboard ads for things such as ToccoBell, Stubhub, Powerball,and Budweiser. The ads behind home plate and featured throughout the stadium and visible to the view at home watching TV all caught my interest in some way. I have eaten Tacco bell before and Stubhub is a great online ticket resource. I have played the lottery before and I have enjoyed Budweiser beer. Back to the commercials some that aired around 6:15 pm were Coors light beer, Ford Trucks, and Lowes department store. All of those except the coors light beer are not targeted to me at all. Most of the commercials that are featured during The Phillies baseball game were not targeted towards my age group. They seemed to be featured towards an older crowed with expendable income who can spend their money on better cable service and a new truck or SUV. Another reason why these commercials on Comcast sports net seem to be aimed at an older crowed is because a lot of them are for travel websites and wedding planning websites and home improvement department stores. Although there were some ads aired that did seem to be targeted at people in my age group and they were the beer ads and the ads featured in the stadium. The ads that appeared behind home plate were targeted at all sports, fast food, lottery, and beer fans. Later that night after the game around 10pm I was watching the cartoon network and the ads that came on then were all geared toward a younger crowed even sometimes an adolescent crowd. Ads included such things as AXE deodorant spray and Xbox video games. Ads like these seem to be targeted at kids in their early teens not so much seniors in college. Many different fast food restaurants were advertised as well , and those ads target any fast food customer. Most of the ads seen on Comcast sports net were all about life planning events like weddings and home improvement facilities and family friendly SUV’s those ads all seemed like ones aimed at people who are just starting a family. They really do not resonate well with me personally. The ads about different beers and food establishments I can at least relate to whether or not use that product in the specific ad. The ads on the cartoon network seem to be for the interest of younger kids ages 12-17. During sports programming the networks seem to think that mostly families and older lower middle aged men are watching the channel and on cartoon network they seen to aim their commercials at younger kids. None of the ads that I saw today really meant anything to me some I could relate to others made no sense at all.
Thursday, April 15, 2010
Sunday, February 28, 2010
Gatorade Drops Tiger Woods
PepsiCo unit joins AT&T, Accenture in terminating sponsorship deals with troubled golfer
Feb 26, 2010
- David Gianatasio Gatorade today became the latest company to end its sponsorship deal with troubled golf icon Tiger Woods.Gatorade, a unit of PepsiCo, had already pulled its Tiger Woods-branded sports drink in November, and at the time said it had made the decision to do so before the athlete's Nov. 27, 2009 car accident and extramarital affairs became global headline news.The value of Woods' deal with Gatorade was not disclosed, though some sources have estimated it in the $100 million range over the course of five years. He inked the pact amid much fanfare in 2007.So far, Accenture and AT&T have dropped Woods entirely. Others, such as P&G's Gillette and Tag Heuer, have pulled ads featuring the golfer, but have to some extent left the door open to future dealings with Woods.Nike has been his staunchest supporter.Woods on Feb. 19 issued a much-hyped televised public apology for his actions, but it had no immediate impact on public opinion.Just this week, a plurality of respondents to a Rasmussen Reports poll said they believed Woods' public apology last week was sincere. Unfortunately, a majority still had an unfavorable opinion of him.Forty-one percent said they thought Woods's apology was "sincere," while 28 percent thought it wasn't and the rest weren't sure. Meanwhile, 12 percent said they had a "very favorable" impression of him, with another 24 percent having a "somewhat favorable" view. Thirty-two percent had a "somewhat unfavorable" and 19 percent a "very unfavorable" impression. Rasmussen noted that Woods' favorable total is unchanged since mid-December, while his unfavorable total has risen slightly.
PepsiCo unit joins AT&T, Accenture in terminating sponsorship deals with troubled golfer
Feb 26, 2010
- David Gianatasio Gatorade today became the latest company to end its sponsorship deal with troubled golf icon Tiger Woods.Gatorade, a unit of PepsiCo, had already pulled its Tiger Woods-branded sports drink in November, and at the time said it had made the decision to do so before the athlete's Nov. 27, 2009 car accident and extramarital affairs became global headline news.The value of Woods' deal with Gatorade was not disclosed, though some sources have estimated it in the $100 million range over the course of five years. He inked the pact amid much fanfare in 2007.So far, Accenture and AT&T have dropped Woods entirely. Others, such as P&G's Gillette and Tag Heuer, have pulled ads featuring the golfer, but have to some extent left the door open to future dealings with Woods.Nike has been his staunchest supporter.Woods on Feb. 19 issued a much-hyped televised public apology for his actions, but it had no immediate impact on public opinion.Just this week, a plurality of respondents to a Rasmussen Reports poll said they believed Woods' public apology last week was sincere. Unfortunately, a majority still had an unfavorable opinion of him.Forty-one percent said they thought Woods's apology was "sincere," while 28 percent thought it wasn't and the rest weren't sure. Meanwhile, 12 percent said they had a "very favorable" impression of him, with another 24 percent having a "somewhat favorable" view. Thirty-two percent had a "somewhat unfavorable" and 19 percent a "very unfavorable" impression. Rasmussen noted that Woods' favorable total is unchanged since mid-December, while his unfavorable total has risen slightly.
Monday, February 22, 2010
Toyota Cited $100 Million Savings After Limiting Recall
http://www.nytimes.com/2010/02/22/business/22toyota.html
Toyota Cited $100 Million Savings After Limiting Recall
By MICHELINE MAYNARD
Published: February 21, 2010
Toyota estimated that it saved $100 million by negotiating with regulators for a limited recall of 2007 Toyota Camry and Lexus ES models for sudden acceleration, the same problem that has since prompted it to recall millions of cars, documents turned over to a Congressional committee showed Sunday.
The estimate was in a confidential presentation from July 2009 listing legislative and regulatory “wins” for the company. The presentation was among thousands of pages of documents provided as a result of subpoenas by the House Committee on Oversight and Government Reform, one of three panels holding hearings in the next two weeks on Toyota’s safety problems.
The carmaker’s chief executive, Akio Toyoda, is set to testify before the oversight panel on Wednesday. The House Energy and Commerce Committee opens the round of hearings on Tuesday, while a Senate committee will meet on Toyota next week.
Since last fall, Toyota has recalled more than eight million vehicles worldwide in two separate actions related to complaints about accelerator pedals becoming stuck. It temporarily stopped selling and building vehicles in the United States and Canada that were involved in the recalls, and dealers have begun repairing models that could be affected by the defect.
The company, which has announced other recalls, including one involving the brakes on its popular Prius hybrid, estimates the recalls could cost it $2 billion, including repairs and a decline in sales.
The Toyota presentation was prepared last summer when Yoshimi Inaba, the president of Toyota’s North American operations, was in Washington for meetings with its staff. Mr. Inaba is among the officials set to testify at the hearings this week. The document was first reported Sunday by The Detroit News.
In the document, Toyota officials said the National Highway Traffic Safety Administration, which investigates safety complaints, had become “more sensitive to public/Congressional criticism, resulting in more investigations and more forced recalls.”
But the company said it had achieved “favorable safety outcomes” and “secured safety rulemaking favorable to Toyota.”
Among those rulings was a 2007 recall of the Camry and Lexus ES 350 sedans for complaints that their accelerator pedals could become stuck.
In the document, Toyota said it had “negotiated an equipment recall” without a finding of a defect, saving the company $100 million. Rather than be required to fix the cars, Toyota recalled 55,000 all-weather floor mats, sold as optional equipment, which it said could become lodged under the accelerator pedal.
It also said it had avoided an investigation into the Tacoma, a pickup whose undercarriage could be affected by rust. Toyota offered to repair or, in some cases, replace damaged Tacomas built from 1995 to 2004. Toyota also said it had saved millions of dollars by delaying federal safety rules affecting other models.
In a statement Sunday night, Toyota did not specifically address the savings mentioned in the document. “Our first priority is the safety of our customers, and to conclude otherwise on the basis of one internal presentation is wrong,” the company said.
But Kurt Bardella, a spokesman for Representative Darrell Issa of California, the oversight committee’s senior Republican member, said the document raised questions. “Did regulators do their due diligence once problems were brought to their attention? Did Toyota raise potential safety problems with regulators as soon as they knew a problem existed?” Mr. Bardella asked.
Transportation Secretary Ray LaHood has been critical of the handling of the recalls.
“Unfortunately, this document is very telling,” Olivia Alair, a spokeswoman for the Transportation Department, said in a statement. “We’re going to hold Toyota’s feet to the fire and make sure they do what’s necessary.”
Toyota Cited $100 Million Savings After Limiting Recall
By MICHELINE MAYNARD
Published: February 21, 2010
Toyota estimated that it saved $100 million by negotiating with regulators for a limited recall of 2007 Toyota Camry and Lexus ES models for sudden acceleration, the same problem that has since prompted it to recall millions of cars, documents turned over to a Congressional committee showed Sunday.
The estimate was in a confidential presentation from July 2009 listing legislative and regulatory “wins” for the company. The presentation was among thousands of pages of documents provided as a result of subpoenas by the House Committee on Oversight and Government Reform, one of three panels holding hearings in the next two weeks on Toyota’s safety problems.
The carmaker’s chief executive, Akio Toyoda, is set to testify before the oversight panel on Wednesday. The House Energy and Commerce Committee opens the round of hearings on Tuesday, while a Senate committee will meet on Toyota next week.
Since last fall, Toyota has recalled more than eight million vehicles worldwide in two separate actions related to complaints about accelerator pedals becoming stuck. It temporarily stopped selling and building vehicles in the United States and Canada that were involved in the recalls, and dealers have begun repairing models that could be affected by the defect.
The company, which has announced other recalls, including one involving the brakes on its popular Prius hybrid, estimates the recalls could cost it $2 billion, including repairs and a decline in sales.
The Toyota presentation was prepared last summer when Yoshimi Inaba, the president of Toyota’s North American operations, was in Washington for meetings with its staff. Mr. Inaba is among the officials set to testify at the hearings this week. The document was first reported Sunday by The Detroit News.
In the document, Toyota officials said the National Highway Traffic Safety Administration, which investigates safety complaints, had become “more sensitive to public/Congressional criticism, resulting in more investigations and more forced recalls.”
But the company said it had achieved “favorable safety outcomes” and “secured safety rulemaking favorable to Toyota.”
Among those rulings was a 2007 recall of the Camry and Lexus ES 350 sedans for complaints that their accelerator pedals could become stuck.
In the document, Toyota said it had “negotiated an equipment recall” without a finding of a defect, saving the company $100 million. Rather than be required to fix the cars, Toyota recalled 55,000 all-weather floor mats, sold as optional equipment, which it said could become lodged under the accelerator pedal.
It also said it had avoided an investigation into the Tacoma, a pickup whose undercarriage could be affected by rust. Toyota offered to repair or, in some cases, replace damaged Tacomas built from 1995 to 2004. Toyota also said it had saved millions of dollars by delaying federal safety rules affecting other models.
In a statement Sunday night, Toyota did not specifically address the savings mentioned in the document. “Our first priority is the safety of our customers, and to conclude otherwise on the basis of one internal presentation is wrong,” the company said.
But Kurt Bardella, a spokesman for Representative Darrell Issa of California, the oversight committee’s senior Republican member, said the document raised questions. “Did regulators do their due diligence once problems were brought to their attention? Did Toyota raise potential safety problems with regulators as soon as they knew a problem existed?” Mr. Bardella asked.
Transportation Secretary Ray LaHood has been critical of the handling of the recalls.
“Unfortunately, this document is very telling,” Olivia Alair, a spokeswoman for the Transportation Department, said in a statement. “We’re going to hold Toyota’s feet to the fire and make sure they do what’s necessary.”
Monday, February 8, 2010
Media journal assignment
Kelan Caccavella
Professor Bock
Mass Communication
2/07/10
Throughout the day of Saturday February 6th I kept a record of every type of media that I came into contact with. The recorded media use begins at 12:30 pm on Saturday and does not end till about 10pm that night. The use of media is all around and by doing minor things that may seem routine on a normal basis became interesting as to how much media I come into contact with during a normal weekend day. Through my recorded list of media uses I will show that even when unintentional media makes its way into our daily lives, that my use of media on that day aimed more towards my own entertainment as opposed to being informative, and through analyzing my results I realized that I should try and take in more information from the media instead of using it for my own enjoyment.
The start of the day began and usually begins with the internet. The home page I have is msn.com which gives a brief overview of what that particular website considers to be news. The news from that website usually comes in three categories starting with national news, then sports then usually a special interest article. I chose to take a look at the sports section looking at player’s stats from each team playing in the Superbowl. I noticed my first choice was to read what I would consider entertaining. Next I visited facebook because it is my only social network website and that again was for my own entertainment. From there it is probably one pm to one thirty pm and I flipped on the television and went through the channels stopping on sports center for more football coverage and then on CNN for a moment to where I viewed more coverage on the earth quake in Hattie. At this point the TV guide channel was put on to view what else was being aired at the time and also gave me a look at the entertainment news because the upper half of the show was airing the replay of the red carpet interviews before the Grammy’s. For the next two hours I played Play station three with my roommate, the game is called call of duty modern warfare.
The time being around four O’clock I then checked facebook again briefly through the internet option in my cell phone. Following that my roommate and I took a drive to Weis grocery store and we listened to the radio on the way there for the short trip. The radio was just playing popular music I believe the station was 96.5 and stayed that on the way back home. Around six pm I was eating dinner and watching more sports center as I ate. Around seven pm I looked over my communication theory text book to do a short review till seven thirty then cleaned up and had no media exposure for a short time. From eight pm to around ten to ten thirty pm I slowly began to get ready to go out that night and started to play music from off of my laptop as my friends showed up in that time period only stopping to shower and get dressed. It seemed to me that once I stopped recording my media intake that night that most of what I recorded revolved around my social and entertainment purposes. There was little informative media consumption that day but my mood stayed upbeat throughout the day and night.
Never realizing how much media I take in on a daily basis before making this time recorded list I was shocked to see how much media we are exposed to and I would consider my recorded media list for the day to be small not to mention the times of the day when I had no media exposure. One thing I would like to see change in my media consumption as I leave college would be to make sure to try to take in different forms and different sources of media, especially ones that focus more on worldly events and issues rather than just my enjoyment at that moment. But otherwise media is all around us and it just depends on which information from any media source an individual chooses to view and respond to.
Professor Bock
Mass Communication
2/07/10
Throughout the day of Saturday February 6th I kept a record of every type of media that I came into contact with. The recorded media use begins at 12:30 pm on Saturday and does not end till about 10pm that night. The use of media is all around and by doing minor things that may seem routine on a normal basis became interesting as to how much media I come into contact with during a normal weekend day. Through my recorded list of media uses I will show that even when unintentional media makes its way into our daily lives, that my use of media on that day aimed more towards my own entertainment as opposed to being informative, and through analyzing my results I realized that I should try and take in more information from the media instead of using it for my own enjoyment.
The start of the day began and usually begins with the internet. The home page I have is msn.com which gives a brief overview of what that particular website considers to be news. The news from that website usually comes in three categories starting with national news, then sports then usually a special interest article. I chose to take a look at the sports section looking at player’s stats from each team playing in the Superbowl. I noticed my first choice was to read what I would consider entertaining. Next I visited facebook because it is my only social network website and that again was for my own entertainment. From there it is probably one pm to one thirty pm and I flipped on the television and went through the channels stopping on sports center for more football coverage and then on CNN for a moment to where I viewed more coverage on the earth quake in Hattie. At this point the TV guide channel was put on to view what else was being aired at the time and also gave me a look at the entertainment news because the upper half of the show was airing the replay of the red carpet interviews before the Grammy’s. For the next two hours I played Play station three with my roommate, the game is called call of duty modern warfare.
The time being around four O’clock I then checked facebook again briefly through the internet option in my cell phone. Following that my roommate and I took a drive to Weis grocery store and we listened to the radio on the way there for the short trip. The radio was just playing popular music I believe the station was 96.5 and stayed that on the way back home. Around six pm I was eating dinner and watching more sports center as I ate. Around seven pm I looked over my communication theory text book to do a short review till seven thirty then cleaned up and had no media exposure for a short time. From eight pm to around ten to ten thirty pm I slowly began to get ready to go out that night and started to play music from off of my laptop as my friends showed up in that time period only stopping to shower and get dressed. It seemed to me that once I stopped recording my media intake that night that most of what I recorded revolved around my social and entertainment purposes. There was little informative media consumption that day but my mood stayed upbeat throughout the day and night.
Never realizing how much media I take in on a daily basis before making this time recorded list I was shocked to see how much media we are exposed to and I would consider my recorded media list for the day to be small not to mention the times of the day when I had no media exposure. One thing I would like to see change in my media consumption as I leave college would be to make sure to try to take in different forms and different sources of media, especially ones that focus more on worldly events and issues rather than just my enjoyment at that moment. But otherwise media is all around us and it just depends on which information from any media source an individual chooses to view and respond to.
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